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October 12, 2007

The orginal hypester Rockekeller or Branson?

branson.jpg

1900’s – John D. Rockefeller regularly  gave away silver dimes in front of reporters. It instantly caught the imagination of anyone who saw the image in the mass media, turning an alien faceless money-monger into a friendly old man giving a child a dime. Image is everything…

2007 – “The billionaire entrepreneur and serial self-publicist had decided to descend 407ft from the top of the Palms Casino Hotel, Las Vegas, to promote Virgin America, a new airline offering domestic flights in the U.S. It all started so well. Strapped in a harness and attached to a cable, the 57-year-old tycoon beamed confidently before taking a running jump from the roof. As he descended rapidly, he pulled airline tickets out of his pocket and scattered them to the ground as part of the bungee-cum-abseiling stunt.”
 At least Rockefeller kept his coat on…

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