Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
October 13, 2009

The Ghost Twitterer

Twitter is the place on the net to have fun with publicity, as a brilliant new Halloween stunt, featured in The Sun, proves beyond doubt.

“Twitter users will get the chance to communicate with departed showbiz stars this Halloween — in the world’s first online séance,” proclaims the paper. “Tweeters can choose which of their deceased idols they want to talk to, pick a question — then follow the ‘Tweance’ in real time using the social networking site.”

The ‘Tweance’ has been cooked up by Angels Fancy Dress, doubtless keen to move some spooky costumes this October. Mundane considerations aside, they clearly have an almost psychic understanding of the way the web works and, more importantly, the way people engage with social networking sites; they have drawn in all the triggers needed for a publicity windfall – celebrity, the chance to communicate with dead celebrities and the opportunity for millions to nominate who will be spoken to and to see all the answers coming out in real time.

They’ve brought in “top psychic” Jayne Wallace, who has already “contacted the spirit of Jade Goody in a séance organised by The Sun” – she “will quiz four late stars nominated by Twitterers between 10am and 12pm on Friday October 30”.

Whatever you think of psychics and the possibilities of contacting the dead, there is no escaping the fact that there are plenty of people out there who believe – and no doubt that they will be following this Tweance religiously as well as nominating their favourite dead celebrities and sending in questions. This could go right round the world.

What excites me most about this is the way that Twitter is being used to break new ground. I ran the first ever Twithibition, an exhibition of great publicity stunts at the Edinburgh Fringe, in the summer. This Tweance is the next step towards making Twitter the communication channel of choice for the world, a place where things can happen instantly and effect real change whilst you watch. It’s thrilling.

All I need to decide now is whom to nominate…

Related Posts

Mark Comments, Uncategorized

Circus showman Gerry Cottle dies with coronavirus aged 75

Mark Comments, Uncategorized

STRIKE A POSE Catwalk Queen Kate Moss has £12m in bank after being top of her game for years

Mark My Words

Depp in deep

Recent Posts

  • Circus showman Gerry Cottle dies with coronavirus aged 75
  • The winners and losers of Megxit: One year on from Prince Harry and Meghan Markle’s bombshell announcement, how the Duke’s old school pals and the Queen have lost out while Oprah and even Joe Biden have benefitted
  • Meghan Markle and Prince Harry hired ex-Palace aids despite ‘vipers’ claim
  • ‘I am my mother’s son’: Harry uses a photo of Diana and vows to ‘unleash the power of compassion’ with Meghan on new website for foundation that reveals partnerships with Stanford ‘centre for altruism research’ and ‘humane technology’ charity
  • Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Previous posts

January 2021
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Dec    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram