The Brits Invade US Newsrooms With a ‘Killer Instinct’ and Fleet Street Ethics

“In media, everybody is floundering. As legacy media takes continual hits, everybody is looking for the magic ticket that appeals to consumers and advertisers,” said Mark Borkowski, a London-based British publicity, image and crisis consultant, told TheWrap. “It is about the perception of who is successful, and therefore doing something similar is going to lead to similar success.”

The Brits Invade U.S. Newsrooms with Fleet Street Ethics | thewrap.com