The Swedish military certainly have a way with a publicity stunt, if the story that’s surfaced about poorly designed military bras is anything to go by. Or so my churnophrenic state of mind is telling me, as I dig unceasingly for the truth behind the news. Put it this way, if it’s not a PR stunt, somebody is going to receive a serious dressing down.
According to reports, “flimsy military brassieres are unable to stand up to the strains imposed when female Swedish troops perform ‘rigorous exercises’”. The bras are “routinely bursting open or even [catch] fire – so forcing busty young conscripts to hurriedly strip off in the field.”
This being Sweden, they are presumably not bursting out into Barbara Windsor cackles when it happens, but it couldn’t otherwise be any more Carry On if it tried. And the churnophrenic part of me is wondering who could have planted this one on the press.
Strangely it is the Swedish Conscription Council, an organisation concerned with the rights of conscript troops in the Swedish forces, who have been most vocal on the matter. Council spokesperson Paulina Rehbinder stated in Swedish paper The Local that the problems have persisted for twenty years. “Unaccountably, however, it appears that the male-dominated Swedish military hierarchy has failed to act.”
But, with 2000 new young female recruits said to be joining the armed forces next year – women who will no doubt be expecting to be taken seriously when they are sent of to conflict zones like Afghanistan – they may have to sort out their military bra supply.
My guess is that this story was designed to encourage young men to join up in case this doesn’t happen. And if it doesn’t happen, what then?
Swedish women soldiers! Questionable bras! Striptease in battle situations! I wouldn’t be surprised if someone makes a film…