The Borkowski Blog 2010 Review

It’s nearly Christmas, the snow lies heavy on much of Britain in astonishingly traditional fashion, causing less astonishing but no less traditional mayhem, chaos and panic. But, given the last year, one can almost understand why there is panic. The weather may hark back to the past but the world moves on into the future at an astonishing rate.

This has, without doubt, been an extraordinary, tumultuous year, a year in which the cliché of the water cooler moment has been reinvented time and time again by a clamouring horde of news stories, each more consuming and captivating than the last.

In the same way a river builds up to a roaring rush of water from numerous tributaries, so the news agenda has fed itself throughout the year; each story feeds from a different spring but accumulates and becomes an narrative waterfall of Niagran magnitude. And we are all well and truly captivated by this narrative slew of information.

The year has been deafening, powered by a ravenous media and aggregated by social engagement. From World Cup failings to Royal wedding hype, freed hot Chile men to the cunning stunts of ex-Prime Ministers with books to sell, coalition politics to the relentless iPatter of tiny feet that marks the latest Apple revolution, 2010 is surely a year few will forget. Bearing in mind how rapidly things have changed, turned about and in some cases simply stood perceived views on their heads.

Here, then, are some of the key events of the year, filtered through the cautious eye of PR. It is frightening to think what lies ahead for 2011, but if the changes can be more radical yet less of a headlong plunge next year, we could be in for exciting times. See you this time next year to find out! And please be careful in the snow…

The Blogs of the Year (in no particular order)

1) A Royal Announcement
2) Student Protests
3) Wayne Rooney and the Tale of the Greedy Footballer
4) The Chilean Miners
5) Papal PR
6) The Charitable Blair
7) The Fading of Hollywood’s Stars
8) News as Soap Opera
9) The BP PR Disaster
10) The Ghost of Advertising Future
11) Coalition Politics
12) iPR
13) Tiger Comes Out of the Woods
14) PR Spam