I was asked for my opinion on how to maintain an online presence by the Guardian, for a piece published yesterday, looking at the ways you can be vetted by employers through postings to Facebook, Twitter etc. Here’s an excerpt.
“Publicist Mark Borkowski encourages his clients to make good use of the web, though he urges caution. ‘You wouldn’t go into a pub and scream out ‘I’m drinking a pint of lager’, but if you sit in a corner and do some people watching, others may join you and have a conversation. It’s the same with the net. The way to make it work is observe first; be a voyeur.’
“Borkowski is a big fan of Twitter but says it is not for everyone. ‘Don’t blunder in because you feel you have to, or you will look like a dad dancing at a wedding.’
“Unfortunately, you can’t control everything online – a friend may tag you in a photograph one drunken night out, and just like the paparazzi snapping a celebrity falling out of a club, years of good work are instantly undone. Similarly, if you post something in an online forum or blog while drunk and the host refuses to remove it.”
To read the full article, click here.