Thanks to Chartered Institute of Public Relations for asking me to contribute to their Engage podcast series

Great host Mark Phillimore, Senior Lecturer on the Master Programme in Public Relations at the University of Greenwich and a wonderful foil Rob Mcgibbon, author and journalist. Brilliant coordination Debbie West Chair CIPR Podcast Editorial Board

“I have an expression which I use all the time, which is everything is different, everything’s the same. It is about relationships. It’s about strategy, it’s about consideration, it’s about understanding the media that you work in and understanding people. It is building up trust through relationships. That doesn’t change. I don’t think that’s ever changed at all.”