The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs

For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with the campaign. The campaign, which allowed people to sign up their friends to be ‘pranked’ with a serious of […]