The Reputation Terrorist
Yet another interesting snippet from the excellent Spin watch, but I wrote a feature on this issue in the Guardian two years ago. FLACKS ATTACK “DETERMINED DETRACTORS” http://www.nytimes.com/2004/12/27/business/media/27adco.htm BuzzMetrics, a New York-based specialist in word-of-mouth marketing, is among the companies working to tame the internet by going after “determined detractors,” which the New York Times […]