What is situ-commercial?

PR Watch http://www.prwatch.org pointed out that Tuesday’s Wall Street Journal reports on a new Advertising trend: “The most obvious alternative to TV clutter, placing products Within shows, is generating some backlash among viewers. Marketers and media buyers see the ‘situ-mercial’ as a promising alternative.” What is a situ-mercial? It’s a commercial designed to look, sound […]