Revealed: The sly PR ruse that made Rambo PC

Hollywood has had publicists as long as it’s had movies. But getting audience bums on seats to see an ageing Sly Stallone is evidence of creative genius writes Mark Borkowski The old silent movie publicist and space grabber, Maynard Nottage, oncewrote that it is essential to think about the after effects of a photo opportunity. […]

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