‘Twerking’ by any other name… Presenting: the most famous star the world has ever seen. Again!

The marketing and exploitation of the female image as part of the fame trajectory – for good or for evil – has a very long tradition. I first encountered the detail of helpless blind-ambition of fame-hungry starlets, whilst researching my book the Fame Formula. The manipulative craft of the publicist can be detected in the […]

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