We all look for ballyhoo that will generate global media coverage. Someone came up with a stunt to make the Nickelodeon Kids Choice Awards make the news this year. The idea was to pie J Lo as a killer photo moment. Media were primed the PR person was probably measuring the coverage in his/her sleep.. […]
On the celebrity front, J-Lo and Ben are to be congratulated on the collapse of their engagement. Their respective careers have benefited from this classic romance on/romance off PR trick. So much paper has been used up promoting the cause of their celebrity that they need to consider repaying the debt by planting a rainforest.