Advertising Therapy: Nike and Tiger Woods
You wait all week for a good publicity conversation generator that is not related to the general election – and then an astonishing one pops up, in the shape of Nike’s Tiger Woods tour de force.
golf
Sorry Seems Not to Be the Hardest Word!
Well, dip me in honey and feed me to the bees – Tiger Woods said sorry! He actually said sorry! It is fair to say that I am eating my hat as I type this. I honestly didn’t expect an apology at all, as anyone who read yesterday’s blog will know. Today’s media happening, although […]
Tiger: Out of the Woods?
Tiger Woods is preparing his comeback and the first step on his road to recovery is taking place tomorrow. It’s not clear what the event tomorrow morning is, other than it isn’t a press conference. Many are suggesting that it will be a day of apologies. I’m not convinced. It may be speculation, a leap […]
Why Tiger Woods PR disaster could scare brands off sports stars for good
Another piece, by me, on the Tiger Woods brand disintegration has appeared in Guardian Online’s Media section. It looks at the way that sports endorsement has been shifting away from volatile and risky sports stars, and at where the big money is settling in the aftermath of the Tiger Woods PR meltdown. “Let’s get one […]
Risking the Tiger Woods Economy
I was asked to comment on the fallout from Tiger Woods’s bad week in the press by the Guardian last week – the resulting article appears in today’s Media section and online under the headline In Need of a Tigerish Attorney. I took a critical look at the way he and his lawyer, Mark NeJame, […]
Tiger Not Yet Out of the Woods
I was asked by the Times what could save Tiger Woods’ reputation in the wake of the revelations that he has, as he put it in his guarded press release the other day, “transgressed”. I told them that the next step for Woods could be a public display of contrition, perhaps in a television interview. […]