News Analysis: McDonald's takes online gamble

McDonald’s Takes Online Gamble The fast-food chain’s tie with a girls’ website could play into the hands of health pressure groups. …..according to Mark Borkowski, head of PR firm Borkowski, online activity is key to the promotional strategies used by firms such as McDonald’s to boost their image in tough times. http://www.brandrepublic.com/news/article/555855//

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