In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. Cannes Lions was all about purposeful brands. FleishmanHillard launched a new product to help companies drive an authenticity agenda. Whether you’re a boutique dentist or selling bleach being human was at the centre of everyone’s comms strategy.For PR this has been […]
Twin US and Swiss investigations. A fall out with UEFA‘s chief. Excoriating editorials. Calls to resign from Prince William to Rod Stewart. Major brands threatening to withdraw their sponsorship. But what really convinced Blatter to call time on his FIFA presidency? Last week it seemed like he’d managed to pull one over on America’s long-armed […]
So Russia have the 2018 World Cup and it’s to go to Qatar in 2022. Anyone trying to suggest that this decision has anything to do with football needs to go away and sit quietly in a dark corner whilst they reevaluate their opinion. The decision by FIFA bigwigs is solely about where the power […]
Ever heard of the beer Bavaria? Me neither, until FIFA made sure that absolutely everyone got to hear about it after Bavaria sent a team of pretty young female ambush marketeers to Holland’s opening match of the World Cup using tickets bought in the name of (now ex-) ITV pundit Robbie Earle. One sacking, several […]
The Independent on Sunday published an article of mine yesterday, looking at what could have happened to Thierry Henry had he confessed to handling the ball in the France v Republic of Ireland match last week. The What If? is a classic sci-fi and fantasy conceit borrowing the idea of a multiverse from quantum physics, […]