The PR and marketing landscape has forever changed, thanks to the ever-present giant that is the internet – never was this more obvious than when I looked at my audience at the SearchLove conference, which consisted of a plethora of technophiles looking lovingly at their laptops. Interestingly enough, I was there to speak about PR […]
The zeitgeist of the modern age is firmly rooted in social networks and crowdsourcing. This has manifested itself in several instances within the music industry in recent years with artists like Radiohead and Amanda Palmer turning to their fan bases for direct support. This trend has crystalised today with the publication of a recent study […]
I appeared on GMTV this morning to defend Simon Cowell – not the obvious popular choice since he let the public vote decide who was to stay in the X Factor instead of condemning Jedward to the slag heap of pop ephemera history, but it really needed doing in a week of froth and fulmination. […]