We need to get used to the fact that these days there is no fixed mark on reputation. Along with the Buzzfeed generation comes the hint that the old media traditions fail, with short form memes feeding the wires, and less emphasis on the elongated and researched story. Brands and individuals must become comfortable with […]
Michael Jackson’s done it again, surprising all the nay sayers who had written him off as a wash-out and a has-been. He’s sold out 50 dates at the O2 arena and will, assuming everything goes according to plan, play to around a million fans over that period. Clearly all the web chatter on Twitter and […]
Jim Moran once said “There is nothing more dismal than a fact!” so in this morning’s Scotland on Sunday was the following news story by Aidan Smith: Sir Cliff’s Wimbledon singalong was all a PR stunt… DEPENDING on your tastes, it was a golden moment in the history of British music or a cringe-making aural […]
What a truly fantastic PR stunt – DJ Tony Blackburn suspended for playing too many Cliff Richard records. The scam is in all the papers this morning. A PR person can do no wrong when they use Sir Cliff as a muse because, as we all know, everyone loves a Cliff tale. So – set […]