The 21st Century is a noisy old place to live, with millions of people going about their daily lives and thousands upon thousands of brands, celebrities, politicians, chancers and scoundrels trying to get some attention for whatever they are selling. And with the recession looming ever larger on the financial horizon, taking down long-standing brands like Woolies, the noise is only going to get louder and more persistent.
With that in mind, I’ll be bringing you a regular update, starting this Friday, of all the stunts and wheezes that are competing in the media for your attention, the best and the worst of them. I’ll need help, of course – there’s such a vast amount of publicity out there in such a wide range of media, from the Vespa givaway in the Sun to the Tango dwarves plaguing Jonathan Ross and Andrew Lloyd Webber to gain attention for their flagging brand to Superdrug announcing that they sell a bottle of Chanel every 55 seconds.
It doesn’t have to be about a brand, either. I spotted a lovely little bit of publicity promoting the search for the best pedestrian crossing in Europe this week.
This will be a stuntwatch for the social networking generation – a chance for you to help pick out the best, the worst and the most brazen. There will be more details on Friday, when it starts in earnest; in the meantime, keep your eyes peeled for stunts and send them to email@example.com