The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world.
“I just don’t see him having the skill set to be a producer,” said Borkowski. “What people forget about Harry is that because he was trained to be in the firm, so as a result he is a man who is very tuned into concepts like public duty, service and community. Putting him in California is a bit like putting an animal in a zoo. It is so far out of his natural environment. It would definitely be a mistake for him to become too closely identified with the Hollywood glitz and the glamor. That’s Meghan’s world.
“He is the outdoors guy, the explorer, the guy in your local community doing cup challenges for charity, and that was why the Invictus Games was a huge success; it had all the attributes and brand values he stands for. That’s why he is so strong on Africa and the environment. I can easily see him walking across Antarctica for charity and making a film about it, for example—the adventure for good purpose—and setting up a very compelling narrative about someone overcoming huge hurdles in life to establish who he is in the process.”
Borkowski says the money needed to fund the dreary details of life such as security teams will come if the narrative is right: “Harry can build a business structure around that kind of narrative and get paid big commercial money. It might involve sitting on the board of a Silicon Valley company, for example, leadership courses, inspirational seminars or helping corporations with their own philanthropic goals to give back. He could be a very disruptive force in that world.”