So what’s next for Harry and Meghan after £18M Spotify deal was axed?

‘From my position it’s incredibly interesting times for them. If they had value to specify they would certainly still be taking the Spotify shilling. But it’s very damaging when a top Spotify executive calls them ‘grifters’.

‘Do we see a teetering stack of dominos that are going to fall with the other deals they’ve got? It remains a bright future for Meghan if she goes down the lifestyle route – she can do that. But Harry’s no David Beckham.

‘What makes them attractive is they’re worth the clickbait that they might drag in, but on the other hand it doesn’t allow them to control the story.

‘Therefore what role is there for Harry? He’s no style icon, he’s no George Clooney, he’s built for purpose. They’ve got to establish what their brand is.

‘But I have severe doubts they’re going to be clothes horses for Dior or Armani or whatever – as soon as one big name falls away others are likely to look at it.

‘Is this unpicking the thread about their whole brand and what it stands for? That’s why there’s a crisis at the moment, not created by them, but the death of probably their most publicised contract. They haven’t had the right team to deliver for them.

‘It’s great to have a book deal of such scale but it depends on Harry digging out more visceral stuff. There’s been a lot of problems with people dumping them and not engaging with them. What will he have as a compelling book, when he’s played lots of the cards he’s got to play already. What’s the content? It’s all down to the quality of the content he’s going to deliver

‘Netflix will be examining the value of their deal, whether it’s worth it. Harry and Meghan have got to get a team that will deliver for them. But also they’ve got to be able to deal with someone who can peddle the truth for them – and to date they haven’t been good at dealing with the naysayers.

‘They face a big crisis of who they are and the only fix of that is actually getting positive PR around the team that they are rebuilding. I’d be signing up very big names to surround them.

https://www.dailymail.co.uk/news/royals/article-12221931/PR-experts-say-Harry-Meghan.html