For all those PRs who spend their time peddling cigarettes………. Yes I know! Their job is to warn people of the dangers of smoking….. but unfortunately cigarettes still hold a huge amount of cool. This morning’s papers were littered with cool personalities, all with cigarettes in hand – Robbie Williams, Simon Cowell, John Lydon and even Jonathan Ross was snapped with a Havana Cigar in his new sports car. No matter how passive the promotion of cigarettes has become, the power of celebrity will always maintain a cutting edge for tobacco.