Shock, awe and column inches

Getting ink and free publicity is essential for any Edinburgh Fringe show; the much used stand bys like fly-posting and flyering are omnipresent come Festival-time. Every stunter tries to turn a trick to get noticed, but this year shock and outrage has taken a back seat because one comedian has broken the spell. Tonight Mark Watson finishes his 36-hour stand-up show and has achieved instant fame is this best PR stunt of the 2006 Fringe. Mark Borkowski talks “shock awe and column inches” with veteran journalist Stephen Gardner. Click to play MP3