The Scotsman 29 Jan 2007
AS TELEVISION reality show Celebrity Big Brother finally ground to a
halt last night after nearly a month on air, Shilpa Shetty – the
Bollywood actress at the centre of alleged racist bullying by other
contestants – was poised to convert her ordeal into a string of
lucrative career deals.
One leading UK PR expert last night said Shetty clearly had breakthrough
potential outside Bollywood cinema, but queried whether it was worth the
Mark Borkowski said: “Bollywood probably generates a lot more money than
mainstream television or film in this country. The question is whether
Shilpa Shetty can be bothered with this territory.
“Shilpa has got more riches than the average A-list Hollywood star so
the question is whether she wants to leave that cosseted life behind,
and less intrusive media, and come over here to be famous through a
reality TV show that hasn’t given anyone who has won it any long-term