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February 5, 2004

SAVE ME FROM LEAFLET MOOKS

Walking to work this morning I was accosted by a small skinny man dressed as a boxer complete with a head guard. He thrust a flyer for a new fitness centre called Gym Box into my empty hand . The bright leaflet was a manifesto declaring the virtues of this happening jointI I put in the bin, well wouldn�t you. Bloody hell what a complete waste of money. I can only guess a clever sales promotion company had persuaded the club owners to spend a fortune on handing out expensive flyers by out of work actors with the charima and physical presence of a cockroach. Promotions such as these prove one thing there is very little in the marketing services arena but there is a stack load of cash to plunder from guilable cl;ients Nice bit of trade and great profit. Fools and their marketing budgets are soon parted.

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