Publicity stunt that needs some praise

Today’s quote from Michael O’Leary, founder of Ryan Air on Richard Branson’s plans to donate Virgin’s next decade’s profits to developing biofuel suggests that O’Leary should take a course from Branson’s PR people in the art of public relations. O’Leary’s comment about it being “… a great PR stunt but it will take the next 100 years for Virgin transport profits to reach $3 billion” surely suggests that O’Leary should look in his own back yard. Although Ryan Air may be innovative in the cheap flight arena, surely they should spare a thought for the quality of their own customer services. I wasn’t aware that Ryan Air was at the top of the league polls when relating to the public. Branson, on the other hand, seems to have harnessed the art of great publicity, and on the whole has a great air service as well. Surely Ryan Air should attempt to create not only cheap flights but great PR.