Princess Kate Health Update Would Stop ‘Crazy’ Theories: PR Experts
Newsweek
At the same time, any articles that do not fit their particular speculative take can simply be dismissed as part of the conspiracy.
However, the key benchmark is not so much the existence of conspiracy theories as whether the public actually pays attention to them.
Therefore, the palace may be most concerned by the apparent recent increase in views on X posts.
Mark Borkowski, a U.K.-based PR consultant and author of Improperganda, told Newsweek the palace should be “very aggressive about this.”
“In terms of the speculation,” he said, “I’d be getting really ahead of it and saying, ‘leave this woman alone.’
“I’d be using various friends of the royal family to be saying, ‘why should this begin again?’ ‘Be very clear to say, ‘when the time is right we’ll be making an announcement.'”
“The longer it goes on, obviously more and more people will work out there might be a degree of severity, but this is a family you’re talking about—not just an appendage of the state,” Borkowski added.
“I do feel for them on this occasion, but all the time it goes back to how this whole story was set up. You’re always working backward to the point you didn’t handle this as well as you should have done at the beginning.”
Princess Kate Health Update Would Stop ‘Crazy’ Theories: PR Experts | Newsweek