Prince Harry Delivers

Back in August Mark predicted Prince Harry’s overexposure in Vegas would result in a significant tourism boom for Sin City, writing in his blog:

‘(Prince Harry’s) party machine  focused exceptional  attention on Las Vegas this week. It’s now enjoying  astonishing and unprecedented Royal endorsement, the kind of patronage money can’t buy… Without spending a cent, the casino owners will cash in on a massive jackpot; a payout of undreamt fortunes.’

This morning the papers report that the naked pictures of the Prince have resulted in a $23 million boost to the city. Proof- if ever it were needed- that sometimes all good PR requires is a little bit of cheek.