The problem for the Sussexes, said PR guru Mark Borkowski, is the cost of living in North America, even royalist Toronto, coupled with the cost of security – testing, he says, even for the Beckhams – requires deep pockets and the couple will have to be highly selective and judicious in their choice of commercial hook-ups.
“The foundation they’re setting up has real purpose and they want to be embrace better-world projects so any charity donations or investment has to be clean money,” said Borkowski, mindful of the wave of scandals currently plaguing institutional and foundational gifting.
“The type of people who want to launder their image through the royals are exactly the kind of people they need to keep away from. They don’t have a lot of choice so they’ll have to do a lot of commercial deals that might cheapen what they’re trying to do. So it’s difficult water to navigate.
“They’ll be a force to be reckoned with but it’s a long journey and there’s always another circus coming to town,” Borkowski added.
Whatever course they choose to follow, he advises, don’t look to the Kardashians and Jenners.
“They may look to them as a great machine, a multinational corporation exploiting celebrity at every turn, but that’s different from acting as a hybrid NGO for good. They’re going to have to sell more than a few mugs and plates to make this thing real.”
Read full article here: https://www.theguardian.com/uk-news/2020/jan/09/prince-harry-meghan-decision