Prince Harry and Meghan could face costly fight for Sussex Royal brand
The Guardian
One leading PR said the pair should fight tooth and nail to keep it. “They have to fight for it. What else are they going to be? Harry and Meghan Windsor?” said Mark Borkowski.
Changing it would be “expensive and incredibly complicated”, he said. “There will be a lot of entrepreneurs out there who have been looking at variations of that name and who have been creating land grabs for it.”
While keeping the name might attract criticism, not keeping it would not avoid future intense scrutiny of the couple. “Nothing is going to stop the level of scrutiny, whatever they do” Borkowski said.
https://www.theguardian.com/uk-news/2020/jan/20/prince-harry-meghan-sussex-royal-brand