Predictions for 2020

It’s January 3rd and I have already been emailed several ‘lists’ of PR and other predictions and Top Tens. Mostly they say the same thing in slightly different ways. Anyway, I thought I would join in with a slightly alternative list and here goes.

I shall be rudely awakened at 5.50am on at least five occasions to talk about a PR clusterfuck on the Today Programme.

A clusterfuck. Lies are truth, promises mean nothing and people think it’s a good idea to put Prince Andrew on TV.

2020 will see your major print and TV campaign derailed by the death of ****** or the revelation of how many children our Prime Minister has (or insert other incident).

50% of people selling you PR will still not know the difference between advertising and storytelling.

The brief is to improve relations with the public, not your client’s ego. It’s your job to tell them they’re being a cunt (insert expletive of choice).

Hucksters will still be separating fools from their money by promising to make them big on Snapchat. 

2020 will see a new social media platform emerge, which your client will insist on being on, despite it being an irrelevant cesspit.

We live in an age where the whitest of lies can be Googled, debunked and weaponised. Be sure to find out your rivals, before they find out yours.