One of the industry’s top reputation experts and founder of his eponymous agency, Mark Borkowski, believes the Johnson Government has taken a dangerous gamble and is using tactics from the Trump playbook.
“Once again this is a comms crisis and a values failure,” Borkowski said. “If the Government is banking on a Trumpian way forward, believing the country has short-term memory loss and long-term amnesia, [it is] taking one hell of a gamble. We are not going back to any normality. The nation will be reflecting on those who did the right thing.
“Fundamentally it destroys trust. We are stepping into Trumpian comms [and this is a] massive fail.”