PR industry leaders are not overtly shocked by Boris Johnson’s decisive election victory, but are concerned about some of the campaign tactics deployed and what this means for society.
Mark Borkowski, founder, Borkowski PR: For a long time, I’ve known that moderates across the country were in trouble, but I didn’t realise that it would get this bad, this fast. We have handed our country into the hands of people who are willing to go to dark lengths to win.
In this campaign they have made promises and then edited them out of the recordings, they have posed as fact-checkers, they have mashed up footage of opponents to completely misrepresent them and they have been rewarded beyond their wildest expectations.
As much as I regret that Johnson has been rewarded for his behaviour, I have to hold out hope that Corbyn is forced to take responsibility for guiding his party into disaster.