The world may have gone off globalisation in a big way but more money is being poured into public relations than ever before on both sides of the Atlantic. So what is going on? Is this PR doing anyone any good? Or is it just face powder disguising the onset of decline?
There is no doubt that People Power is getting stronger and corporations more jumpy. So they should be. We’re all more in tune with what is a stunt, hatched for publicity, and what are genuine product benefits. In future, when a human voice cuts through the robotic chanting of advertising copy and the blandness of today’s political rhetoric, we must cheer it wholeheartedly.
Which brings us to Manchester, where US corporate investor and sports fan Malcolm Glazer is coming a definite second in what has been a difficult PR fight at Manchester United Football Club.