Pariah PR

This story on Popbitch demonstrates the damage that entertainment publicists do to sully the name of first-rate PR’s in this field

PR pariah lands on feet
In 2006 Rob Shuter used to be publicist to Paris Hilton. Until he was hauled before a court in California to explain why a completely made up story about a former love-rival attacking his boss made the papers, along with quotes from three people. Who all turned up to be Shuter. The woman in question sued Paris for $10m. It was “amicably resolved” before trial. Shuter went on to rep Jessica Simpson, and told magazines she was “head over heels in love” with John Mayer. Only for Simpson to say on TV “I’m actually not dating John Mayer”, and fire Shuter.

Talent like that seldom goes unrewarded and last week it was announced that Mr Shuter has a new job – Executive Editor of Richard Desmond’s US edition of OK! Magazine, which “brings you the truth and the inside scoop about celebrities.”
Read about the masters before the imposter’s in my book the Fame Formula