Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
May 10, 2007

Outrage Factor

I noticed in today’s Guardian, Owen Gibson’s article about how adverts these days are attracting a record number of complaints.  The advertising industry watchdog’s annual report is published today, and it lists stylised violence, same sex kisses and religious offence as some of the top ten most complained about adverts for last year.  An advert placed by the Gay Police Association depicted a Bible and supposedly intended to highlight that a rise in homophobic crime was due to religious motivation.  This was the most controversial advert attracting 553 complaints.  The list is endless.

In my opinion this is really no surprise these days.  It’s the “outrage” factor which makes a commercial, according to advertisers. It amplifies the advertisement just to get publicity.  The advertising planners all too often seem to believe that they actually understand PR.  Shame.

Related Posts

Mark Comments, Uncategorized

Circus showman Gerry Cottle dies with coronavirus aged 75

Mark Comments, Uncategorized

STRIKE A POSE Catwalk Queen Kate Moss has £12m in bank after being top of her game for years

Mark My Words

Depp in deep

Recent Posts

  • Circus showman Gerry Cottle dies with coronavirus aged 75
  • The winners and losers of Megxit: One year on from Prince Harry and Meghan Markle’s bombshell announcement, how the Duke’s old school pals and the Queen have lost out while Oprah and even Joe Biden have benefitted
  • Meghan Markle and Prince Harry hired ex-Palace aids despite ‘vipers’ claim
  • ‘I am my mother’s son’: Harry uses a photo of Diana and vows to ‘unleash the power of compassion’ with Meghan on new website for foundation that reveals partnerships with Stanford ‘centre for altruism research’ and ‘humane technology’ charity
  • Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Previous posts

January 2021
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Dec    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram