Not watching Big Brother?

The latest figures for Big Brother suggest that audiences for this year’s show, Big Brother 9, are down. I’m sure that the channel and broadcaster will argue about the statistics, but the point is, no one is talking about Big Brother this year, not in the office, on the tube or in the street. It’s failing to connect with an audience and if it doesn’t provide any story lines that people can tap into, then the characters are doomed to fail.