Mark’s LinkedIn post
Royals embrace BBC and social media in fresh communications strategy, but are warned off TikTok https://lnkd.in/e2HDsxqc
The strategy is being coordinated by Lee Thompson, a global communications whizz hired from US media giant NBC, where he was credited with helping grow CNBC’s YouTube audience by 600 per cent, as the Cambridge’s new PR chief.
“They’ve brought in good advisers,” said Mark Borkowski, a PR expert. “The royals are in a battle to stay relevant so they have to use social media.”
“During the Queen’s reign, the royals stuck to the traditional media they knew. Social media allows the next generation to create content they can control through their own channels. But it has to look authentic not generic,” Borkowski said.