Metropolitan Police to start selling range of branded clothing and other merchandise in bid to offset swingeing cuts
Branding experts said the Met’s licensing deal could potentially be worth millions of pounds, but predicted Britons were unlikely to snap up the London force’s wares.
“I think it has more of a hope to succeed as a foreign export,” public relations guru Mark Borkowski told the Evening Standard. “It’s that image you have of Beefeaters, Bobbies, telephone boxes and the Routemaster buses.”
He added: “I don’t think you’ll see floods of Londoners buying their cuddly Met plod toy with their uniforms.
“If you think about NYPD or LAPD – I don’t think people in New York or Los Angeles have the same sort of romance about that police force.”