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What was once a behind-the-scenes war involving Lively and Baldoni has become a Hollywood dumpster fire. The first source says there’s “a growing sentiment that the situation has crossed from a private dispute into an industry-wide headache.” Adds a Lively source: “People in Hollywood have been distancing themselves from Blake and Ryan. Even close friends of theirs have been keeping their heads down and staying neutral.” (A source close to the matter emphasizes that Lively’s private texts were only unsealed because Baldoni’s team submitted them as evidence.) PR expert Mark Borkowski says “no one wants to be an accessory in someone else’s legal psychodrama,” adding that for the stars who’ve been dragged into it, “their reputational risk is minimal — but their irritation levels will be off the charts.”

Regarding Lively and Swift’s conversations, Borkowski notes that “once private emotion starts to look like coordinated positioning — especially with celebrity ballast attached — the public imagination leaps straight to power dynamics. And it rarely leaps in your favor.” However, attorney Marjorie Mesidor notes, “The defense is framing this as evidence of power plays, but it’s really just friends discussing film marketing strategy.” In May 2025, a spokesperson for Swift refuted Baldoni’s claims that Lively used her friendship with Swift to gain control over It Ends With Us, stating: “Taylor Swift never set foot on the set of this movie, she was not involved in any casting or creative decisions, she did not score the film, she never saw an edit or made any notes on the film.”

Public relations optics can be more important than what goes on in the courtroom. “Blake no longer occupies the clean moral high ground,” says Borkowski. “Her messages suggest strategy, alliance-building and a level of backstage choreography that sits awkwardly with a victim-led narrative. Justin’s side looks pared back and lawyered up, while Blake’s camp looks busy, [with] lots of famous names accidentally wandering into shot. It feels reactive rather than ruthless.”

Ultimately, it’s a lose-lose situation for both stars — and the people they’ve brought down with them, purposely or otherwise. “The hit this has taken on their brands is much greater than any monetary compensation that could be garnered,” says Lovell, noting that the case is likely to be settled out of court. “This case is being turned into more of a spectacle than it needs to be,” adds PR expert Steven Cuoco. “Both parties are shooting themselves in the foot.” Says Borkowski: “It’s no longer a story about right and wrong. It’s about power, proximity and what happens when private grievance collides with celebrity scale. No one leaves clean.”

Why Blake Lively and Justin Baldoni’s Legal War Is Dividing Hollywood (Excl) | Us Weekly