Harry and Meghan versus everyone else
The Sydney Morning Herald
The Duke and Duchess of Sussex are making some big strategic errors in their quest to get even with Britain’s infamous tabloid newspapers.
“They are trying to beat the media with a very big stick,” says public relations guru Mark Borkowski, who regularly advises celebrities facing court. “However, what’s really happening is that they are in a knife fight with an enemy who has a flame thrower.”
“It was the worst case of timing I have ever seen,” Borkowski says. “They are clearly in a bubble.”
Borkowski knows a thing or two about image and perception. And in Harry and Meghan, he sees a poorly advised couple conducting a war they should have never started. He also suspects the British public grows tired of the antics.
“I want to be as generous as possible about this because they are wounded individuals,” Borkowski says. “Harry clearly treasures and loves this woman. And he is scarred. Everyone knows about the huge impact of losing his mother. And that appalling decision for him to walk behind the coffin at her funeral would have scarred anyone.
“But this wounding, from my perspective, is leading to some appalling decisions being made.”
https://www.smh.com.au/world/europe/harry-and-meghan-versus-everyone-else-20200422-p54mcv.html
CHOC THE DIFFERENCE Cadbury spends MILLIONS on new logo… and it looks almost identical to old one
The Sun
CADBURY has spent more than £1million on a new logo — almost identical to the old one.
Its designers say the bolder and louder lettering “puts the humanity back” into the signature seen on Dairy Milk and other bars.
PR expert Mark Borkowski said the rebrand by agency Bulletproof could easily top £1million. But he said Cadbury was right to keep changes subtle rather than risk alienating its loyal customers.
https://www.thesun.co.uk/money/11475956/cadbury-spend-millions-near-identical-logo/
Prince Harry and Meghan Markle Reject U.K. Tabloids. The Tabloids Yawn.
Daily Beast
British tabloid editors say Harry and Meghan were “tone deaf” to attack them in the middle of the coronavirus pandemic, and further evidence of “the worst PR operation in history.”
The British crisis management consultant Mark Borkowski told The Daily Beast, “Why is it important to tell the world this now? Aside from the fact that it is just stating the bleeding obvious, I don’t think it takes a genius to work out that this was not the right time to make this announcement. People are dying, frontline carers are dying, and he brings it back to Meghan and Harry world.
“All this suggests is just how far out of the loop of his own country Harry now is,” he said.
The only solution, Borkowski says, is for them to shed their hubris: “They need people significantly challenging them to think about what they are doing. Unfortunately, as we have seen, that’s not part of their make-up. This is the result.”
https://www.thedailybeast.com/prince-harry-and-meghan-markle-reject-uk-tabloids-the-tabloids-yawn
Cadbury spends more than £1million on a new logo – but can you tell which is which?
MailOnline
Cadbury has spent more than £1million on a new logo that looks just like the old one.
The much-loved British chocolate maker has ditched some of the words thickness and slightly re-moulded their tilt.
Its designer said this ‘puts the humanity back’ into the signature, which has gone unchanged for 50 years. But critics say this is simply a fudge.
PR expert Mark Borkowski told The Sun the re-brand, by agency Bulletproof, could easily have cost £1million.
But, he said, the national favourite was right to keep the changes subtle to avoid alienating customers.
Tyson Fury: From the Lowest of Lows to the Top of the World
Asharq Al-Awsat
For Tyson Fury it was the sweetest of redemption songs. Moments after regaining the heavyweight title in the early hours of Sunday in Las Vegas, he began serenading the 16,000-strong crowd at the MGM Grand with a boisterous two-minute rendition of Don McLean’s American Pie, beaming from ear to ear as they joined in…
…In the past Fury has equated homosexuality and abortions with paedophilia, claimed “Zionist, Jewish people … own all the banks, all the papers, all the TV stations” and “a woman’s best place is in the kitchen and on her back”.
While Fury has apologised for some of his remarks, pointing out that as a man of Traveller heritage he has suffered bigotry and abuse all his life, some believe that he should have been more contrite.
Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson, Virgin and Cadbury, says major brands will still be wary of Fury’s views. “Clearly Tyson is an incredibly gifted fighter and a once-in-a-generation showman,” he says. “But he carries a whole heap of baggage that will make many brands not want to go near him.
“If Joshua had just stopped Wilder as spectacularly as Fury has just done, he would be in line to make gazillions. I don’t see that happening with Fury.”
https://aawsat.com/english/home/article/2153806/tyson-fury-lowest-lows-top-world
‘Modest, authentic…but pointless? – PR pros on Yorkshire Tea’s handling of Twitter storm
PR Week
PR pros have given broad – but not universal – support for Yorkshire Tea’s “be kind” response to trolls and detractors, after a senior Conservative politician tweeted his fondness for the brand.
“Yorkshire Tea got it right,” said Mark Borkowski, founder of PR agency Borkowski.
“Distancing themselves from the ‘game’ of politics rather than just the ‘player’ (Rishi Sunak or the Tories) kept them out of the tribal squalor of that world. Their language and tone was also much plainer-spoken than the usual corporate social media account. It came across as modest and human, which seems consistent with their values.”
How a ‘future Queen in training’ is finding her voice
CBC News
As much as the more prominent role is an evolution for Kate, she is treading relatively safe ground. Offering support for parents and caregivers and promoting the importance of early childhood development carry a relatively low risk of controversy.
And those looking for shocking revelations out of her podcast will still be looking.
“To be quite honest, it was quite bland,” public relations expert Mark Borkowski said in an interview from London. “There was nothing much in it.”
Maybe in some ways, that’s not a surprise.
https://www.cbc.ca/news/world/royal-fascinator-kate-harry-meghan-1.5471544
Meghan Markle and Prince Harry ‘threat’ to Royal Family – ‘Huge hurdle in front of them’
The Express
PR “threat” to the Royal Family brand and the Queen had to ensure the Duke and Duchess of Sussex could not tarnish it with their Sussex Royal aspirations, PR expert Mark Borkowski suggested.
Queen ‘100 percent right’ to take Sussex Royal from Meghan Markle and Harry
The Express
Brand experts are confident Harry and Meghan will be able to rake in millions, even a billion in money earned through a mix of corporate deals, brand ambassador roles and public speaking.
The Sussexes are reportedly being lined up for a key role at the World Economic Forum (WEF) in Davos next year where they will rub shoulders with the some of the richest people on the globe.
By mixing with that crowd they will likely form lucrative partnerships.
PR expert Mark Borkowski said of the move: “This does not surprise me at all.”
Billionaire business leaders in a ‘gold rush’ to work with Meghan Markle and Prince Harry
Long Room
PR expert Mark Borkowski told the Mirror: ‘This does not surprise me at all.’
Meanwhile a banking insider told the publication: ‘Harry and Meghan have set a clear path to work with big banks and corporate giants as well as doing altruistic work with charities.
Meghan Markle next steps: What will Meghan and Prince Harry do next? Source reveals all
The Express
The WEF’s mission is cited as being “committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas”.
Experts are suggesting that fraternising with WEF attendees could land the Sussexes £1billion with the right mix of corporate deals and brand ambassador roles.
PR expert Mark Borkowski said of the move: “This does not surprise me at all.”
Queen bans ‘Sussex Royal’: what now for Harry and Meghan?
The Week
A leading PR agent said last month that the pair should fight to keep the brand: “They have to fight for it. What else are they going to be? Harry and Meghan Windsor?” said Mark Borkowski.
Changing it would be “expensive and incredibly complicated”, he said. “There will be a lot of entrepreneurs out there who have been looking at variations of that name and who have been creating land grabs for it.”
https://www.theweek.co.uk/105771/queen-bans-sussex-royal-what-now-for-harry-and-meghan
Billionaire business leaders are in a ‘gold rush’ to work with Meghan Markle and Prince Harry – and the couple are set to be invited to speak at Davos in 2021, source claims
Mail Online
PR expert Mark Borkowski told the Mirror: ‘This does not surprise me at all.’
The billion pound jackpot Meghan Markle and Prince Harry will receive from just ONE outing
The Express
PR guru Mark Borkowski told the Mirror that he was not surprised by the move, while a banking source said: “Harry and Meghan have set a clear path to work with big banks and corporate giants as well as doing altruistic work with charities.
“The mix works well with the target audience and the celebrity set. However, it is sure to raise eyebrows in royal circles.
“It has echoes of other royals criticised for touting themselves to the highest bidder and all becomes rather tawdry.”
Goldman Sachs, in conversations with Prince Harry
Noticias Bancarias
Consultant Mark Borkowski has told the Daily Mirror newspaper that if the alleged collaboration agreement were carried out, Herry and Meghan could earn millions as speakers or brand ambassadors.
In this sense, Borkowski has added that “they will win fortunes, either through speeches or ambassadors’ work; these are handshakes of a billion pounds. ”
Prince Harry, Meghan Markle Should Avoid ‘Tacky’ Gigs Like JP Morgan Event, Expert Claims
Brinkwire
PR guru Mark Borkowski warned the royal couple from accepting tacky gigs just because they need to make money and become financially independent from the royal family.
“This is how difficult it is going to be. They’ve got to make a lot of money and they are going to slip up on the way. The worry is how many of these types of gigs are there going to be?” he told Daily Mail.
Borkowski acknowledged the fact that having Prince Harry and Markle at the JP Morgan event was a win for the company especially since they have the budget to afford the royal couple. However, the Duke and Duchess of Sussex need to avoid being perceived as tacky.
The indiscretion: “Harry in negotiation with banking empires months before the Megxit”
Il Giornale
As public relations guru Mark Borkowski told the Mirror ” the financial independence of the Sussex could prove more profitable than initially expected. They will earn a fortune through speeches or appointments from ambassadors and testimonials from institutions and foundations. We are talking – he specified expert to give an idea of the Sussex’s turnover – of agreements that can potentially be estimated at 1 billion pounds, or 1.3 billion dollars. And I think that before announcing Meghexit Harry and Meghan already knew that they could earn so much, they would never have launched without a parachute, “ concluded the Mirror source.
https://www.ilgiornale.it/news/spettacoli/harry-trattativa-imperi-bancari-mesi-meghexit-1825995.html
Prince Harry & Duchess Meghan Talking to a bank: Your future is becoming clearer
Bunte.de
PR expert Mark Borkowski remarked: “You will earn a fortune, whether through speech or as a brand ambassador – these handshakes are worth millions”. It remains to be seen how exactly the financial future of the Sussexes will develop.
Prince Harry about to join Goldman Sachs?
Capital
“They will win fortunes, whether by speeches or by the work of ambassador. They are handshakes at a billion pounds,” commented in the columns of Mirror Mark Borkowski, expert consultant in public relations.
NOT Through Hollywood: Prince Harry, Meghan Markle Can Quickly Become Billionaires Just By Doing This!
Enstars
PR consultant Mark Borkowski told The Mirror that by speaking to high-profile business people, the Duke and Duchess of Sussex get to earn their fortunes in the corporate world. The exposure could lead to other corporate deals and work as a “brand ambassador.”
“They’re going to earn fortunes, whether through speeches of ambassador work or these billion-pound handshakes,” says Borkowski.
“They’re going to earn fortunes, whether through speeches or ambassador work,” he continued.
Borkowski told The Mirror that their appearance at the JP Morgan summit was “not the best look” because some of their business dealings do not align with the Duke and Duchess of Sussexes’ stated values — particularly when it comes to their professed concerns about the environment.