Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
March 9, 2018

“MBS, and the million-dollar Saudi charm offensive you can’t ignore”  Middle East Eye

Middle East Eye – 9th March 2018

Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with some estimating more than $1m has been spent.

When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money. The people I think are involved – they don’t come cheap.”

Whatever ones position on Saudi, the bigger issue may be the expectations that such a massive campaign sets up, said Borkowski.

“When you engaged in this type of PR, you can’t just switch it off. You are now running a marathon every day of visibility and you are in the public domain,” he said.

“It is now on the radar and commentators like me and other people will be very interested to find out what is the next stage on this.

“Of course if the rather interesting modernisations going on stalls, stops, isn’t successful, then that is going to be very difficult for a PR company to contain.”

http://www.middleeasteye.net/news/prince-charming-million-dollar-saudi-splurge-london-ad-offensive-1127970144

 

Related Posts

Mark Comments, Uncategorized

Circus showman Gerry Cottle dies with coronavirus aged 75

Mark Comments

The winners and losers of Megxit: One year on from Prince Harry and Meghan Markle’s bombshell announcement, how the Duke’s old school pals and the Queen have lost out while Oprah and even Joe Biden have benefitted

Mark Comments

Meghan Markle and Prince Harry hired ex-Palace aids despite ‘vipers’ claim

Recent Posts

  • Circus showman Gerry Cottle dies with coronavirus aged 75
  • The winners and losers of Megxit: One year on from Prince Harry and Meghan Markle’s bombshell announcement, how the Duke’s old school pals and the Queen have lost out while Oprah and even Joe Biden have benefitted
  • Meghan Markle and Prince Harry hired ex-Palace aids despite ‘vipers’ claim
  • ‘I am my mother’s son’: Harry uses a photo of Diana and vows to ‘unleash the power of compassion’ with Meghan on new website for foundation that reveals partnerships with Stanford ‘centre for altruism research’ and ‘humane technology’ charity
  • Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Previous posts

January 2021
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Dec    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram