Mark’s Words on Linkedin – Mary Quant
As a fashion designer in the 1960s, Mary Quant was a true trailblazer who introduced new styles and designs and revolutionised how fashion was marketed and branded. Here are some examples of how Quant pioneered a modern, youthful approach to PR, marketing and branding:
Making fashion accessible to young women: Quant created designs that were affordable and accessible, making her brand popular with young people who couldn’t afford high-end fashion. This helped her brand to become a symbol of youth culture and rebellion.
Innovative marketing techniques: Quant used bright colours and playful graphics in her advertising campaigns, which stood out from her time’s more traditional marketing strategies. She also used models who embodied her brand’s youthful spirit, which helped make her fashion more relatable to young people.
The “Daisy Doll”: Quant created the “Daisy Doll,” a miniature version of herself that became a popular toy among young girls. The doll featured Quant’s signature bob haircut and was dressed in her iconic designs. This was a unique way to market her brand to a younger audience and create a lasting impression on her customers.
Embracing new technologies: Quant was one of the first to incorporate new technologies, such as synthetic fabrics and PVC, into her designs. This gave her brand a modern, futuristic feel that appealed to young people.
Mary Quant’s modern, youthful approach to marketing and branding helped her to build a brand that was both innovative and accessible to a broad audience. Her legacy as a trailblazer in the fashion industry endures, and her influence can still be seen in contemporary fashion today.