Let’s Measure in units of trust

Money, hard times and political wrangling are good news for the media (traditional and social) For several years vast teams have been writing algorithms and toxic headlines to ensure that everyone is as outraged as possible and as often as possible whilst mindsets, whatever they might be at any time, are reinforced. The rumour virus is as pervasive as it escalates with distorted realities and discarded facts.

If ever there was a time for a new style of leadership to show up it is now, as brands descend into paralysis, travel is curtailed, healthcare is at breaking point and businesses, big and small are threatened with collapse. As it seems more and more likely today, that those who can work from home will be encouraged to, we need leaders who can measure in units of trust to ensure that things are achieved, a sense of community is ensured and some sort of normal is retained.

Leadership  must be forward thinking and pragmatic and ensure communication is simple and empathetic. Though the start may have been slow, the Covid 19 crisis has shown us how quickly we can react when we have to, and how we can change our behaviour in a very short amount of time. We need to work together to protect and help everyone, not just from the virus, but from the inevitable changes that will be the result. 

Those that communicate publicly and within business must do so with responsibility. We must challenge assumptions, look at things in new ways and take advantage of the unexpected.  It’s perhaps hard to imagine it today, but out of this uncertainty and the devastating outcomes that will sadly result, change will come. And with change comes renewed hope and opportunity.