Kensington Palace under pressure to release original Kate Mother’s Day photo after Princess admits she edited the picture – as PR experts call fiasco a ‘massive own goal’ and warn officials need to regain the public’s trust

While the princess publicly took the blame for altering the photo, Kensington Palace said it would not be reissuing the unedited photograph of Kate and her children.

PR expert Mark Borkowski said: ‘It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks.

‘I find they have risen to the challenge, provided the statement as an explanation – the question is with all the conspiracy theories running around, is whether people believe it and I’m not sure that they will.’

Mr Borkowski said the Mother’s Day photo had exposed a public relations problem for the monarchy: ‘That’s the issue, there doesn’t seem to be that much joined up strategic thinking at the heart of the royal family at the moment, which leads to these problems where it’s a very difficult organisation to manage in terms of PR.’

He added: ‘It’s a nightmare, even the softer stories of Edward turning 60 this week haven’t really resonated at all because no one’s interested in them, they’re interested in the stars they’re not interested in the supporting cast and that is a problem at the moment.

https://www.dailymail.co.uk/news/article-13182833/Palace-refuses-release-original-Kate-Mothers-Day-photo.html