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January 17, 2007

Taking a Tiny Break

The German Publicist Wolfgang Mayer created a publicity stunt that could have gone down in history had it not been for the unfortunate timing.

Mayer was employed to turn around the fortunes of a little known caravan holiday company located in Bergen, north east of Hanover, who were interested in promoting long distance travel holidays to their clients.

caravan-300.jpg

Mayer employed a team of the finest Bavarian craftsmen to create a miniature sized, fully working car and caravan to show at the London Open Air Exhibition in 1939 in order to promote these long distance caravan holidays. The exhibit was shown and the idea created a wealth of interest and publicity for the holiday company.

Unfortunately for them, World War II broke out a few months later and in view of this terrible situation there was no thought of traveling abroad for the next 6 years. Long distance tourism developed only after the war.

Today we worry about stunts getting killed off by something like the death of the Queen. If England hadn’t declared war on Germany, this would probably been one of the greatest stunts of a generation.

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