In Conversation with CIPR TV

I gave an interview for CIPR website’s recently launched TV strand, which streamed live on the internet yesterday and is now available on demand. Click here to watch it.

I spoke with Philip Sheldrake and Stephen Waddington; much was discussed, from the speed of change that technology forces on PR, how advertising is trying to muscle in on PR and what the future holds for PR.

It was interesting to get the questions straight from the people watching via Twitter – although I suspect that too many people were heavily editing my answers in order to tweet and were not listening to the points I was attempting to posit.

I suggested that PR people were too often like the cobbler whose own shoes were full of holes – we’re great at selling others but not ourselves – and this lack of attention seems to reinforce that point.

That grumble aside, there were plenty of incisive questions coming in and the show went remarkably smoothly. I’m looking forward to seeing the next interview.