How to solve a problem like Meghan’s appalling public image
The Telegraph
As The Telegraph reported earlier this week, Meghan and Harry’s company, Archewell Foundation, has hired Charlie Gipson as its new director of communications. Gipson, who has previously worked for brands such as Mars, Cadbury and Domino’s, will serve as the Duke and Duchess of Sussex’s main point of contact for all UK and European media.
It’s the first time Meghan, 42 and Harry, 39, have hired a permanent member of staff who is based in the UK since 2020’s ‘Meg-xit’, and it could indicate more time spent back on this side of the pond for the Sussex family. But turning Meghan’s reputation around here will be quite some task.
Mark Borkowski, the crisis PR consultant, says he’s not surprised that the Duchess has taken on an expert in consumer products to help “sell her wares like jam”, but thinks that rebranding Meghan to appeal to British audiences is “one of the most difficult jobs in PR…. second only perhaps to doing PR for Prince Andrew”. Yikes.