How popular is Boris Johnson really?
The Sunday Times
Mark Borkowski, the PR expert, said Johnson was getting ahead of the curve in a way that will, at least, feed his base supporters. “He’s carved out his narrative, which many, many people will buy into because he’s a personality,” said Borkowski. “Chris Bryant [the Commons’ standards committee chairman] said, ‘People should read the report and see for themselves’. Well, nobody reads reports. Nobody reads small print.”
For this reason, Borkowski said, we cannot write off Johnson, especially when people have such short memories in politics. “It’s all about timing. He knows how to remain undefeated. He leaves the field of play now but the next few leaders still face a catalogue of problems. As more and more people prove they can’t deliver, he could step forward and point to his track record when he was in power.”
https://www.thetimes.co.uk/article/how-popular-is-boris-johnson-really-3sjngln9c