How do we feel when leaders cry?
BBC Online
Mark Borkowski is a crisis PR consultant who works with international celebrities and big corporations.
He said if he was advising Mr Gething following his public cry he would say “don’t hide it, look to exploit it but don’t lean too heavily on it and find better ways of expressing authenticity”.
He said the British public had become more open to seeing emotion from leaders.
“Politicians once upon a time had to show strength and zero vulnerability… but we are human, we are vulnerable, we make mistakes and the world accepts that there is no perfection – but there is honesty,” he said.
He said the issue now was “how to move forward”, adding: “We always say there is an opportunity in a crisis.”